SEO and GEO glossary · visibility.ma

SEO: Search Engine Optimization: optimising a website to appear higher in search engine results.
GEO: Generative Engine Optimization: optimising your presence in the answers produced by generative AI (ChatGPT, Gemini, Perplexity, Claude).
SERP: Search Engine Results Page: the page of results displayed after a search.
Ranking: A page’s position in the results for a given keyword. Position 1 is at the very top.
Share of voice: The share of visibility you hold across a set of keywords, compared with your competitors.
Backlink: A link from another website to yours. Their quality matters more than their number.
Search intent: What the person really wants: to learn, compare, buy or find an address.
Long-tail keyword: A more precise, longer, less frequent search that is often more qualified.
Indexing: A search engine storing a page, which is required before it can appear.
Title tag: A page’s title, shown in results. It influences ranking and click-through rate.
Structured data: Markup (schema.org) that tells Google and AI what a page is: product, address, review, question and answer.
AI citation: A mention of your site, with or without a link, in an AI engine’s answer.
Brand mention: Your name cited in an AI answer, even without a link to your site.
AI Overview: The AI-generated summary shown at the top of some Google results pages.
llms.txt: A file at the root of a website that presents its content clearly to language models.
AI crawlers: The robots AI companies use to read websites. Your robots.txt file decides whether they may read yours.
Google Business Profile: Google’s business listing: address, hours, reviews, photos. The foundation of local SEO.
Click-through rate (CTR): The percentage of people who click your result after seeing it.

SEO & GEO glossary: every term explained simply

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